Bad Moral Marketing

When Helly Hansen is marketing their non-waterproof shoes as "waterproof leather" shoes, they apparently justify their deeds with the fact(?) that the leather is waterproof (if it is). They don't give a damn about the More Important Fact that the shoe leaks like a strainer. Well I think that's a bad moral marketing & misleading and overlooking the customer. They don't give a shit about you as a customer.